Standout Papers

Setting the future of digital and social media marketing research: Perspectives and research propositions 2020 2026 2022 2024977
  1. Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)
    Yogesh K. Dwivedi, Elvira Ismagilova et al. International Journal of Information Management
  2. AI advertising: An overview and guidelines (2023)
    John B. Ford, Varsha Jain et al. Journal of Business Research

Immediate Impact

1 by Nobel laureates 2 from Science/Nature 58 standout
Sub-graph 1 of 23

Citing Papers

Atopic dermatitis
2025 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
3 intermediate papers

Works of Varsha Jain being referenced

Metaverse in marketing and logistics: the state of the art and the path forward
2023
Setting the future of digital and social media marketing research: Perspectives and research propositions
2020 Standout
and 1 more

Author Peers

Author Last Decade Papers Cites
Varsha Jain 994 1183 571 110 2.7k
Glen Nowak 524 1567 574 54 2.9k
David Strutton 1686 1856 950 124 4.9k
Robert E. Smith 2468 1969 102 61 4.7k
Chih‐Chien Wang 173 1038 192 67 2.1k
Mark Cleveland 2615 1786 145 68 4.7k
Saeed Pahlevan Sharif 376 998 57 134 2.9k
Charles T. Salmon 248 1029 147 155 3.2k
Geeta Menon 907 861 96 83 3.5k
Victor Chen 690 1368 70 149 3.4k
Elizabeth Davidson 475 989 55 92 3.0k

All Works

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Rankless by CCL
2026