Immediate Impact
83 standout
Citing Papers
Research on the mechanisms of the digital transformation of manufacturing enterprises for carbon emissions reduction
2024 Standout
Willingness to pay more for green products: A critical challenge for Gen Z
2023 Standout
Works of Ty Henderson being referenced
Embedded Premium Promotion: Why It Works and How to Make It More Effective
2007
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Ty Henderson | 249 | 56 | 11 | 106 | 83 | 7 | 317 | |
| H. Lee Mathews | 157 | 63 | 13 | 58 | 87 | 13 | 319 | |
| Didem Kurt | 172 | 29 | 13 | 42 | 117 | 12 | 313 | |
| Judi Strebel | 202 | 41 | 19 | 38 | 106 | 11 | 313 | |
| Sebastian Hohenberg | 127 | 20 | 97 | 80 | 12 | 314 | ||
| Stefan J. Hock | 138 | 16 | 15 | 58 | 98 | 11 | 270 | |
| Olivia F. Lee | 129 | 15 | 9 | 44 | 77 | 7 | 260 | |
| Jianmin Jia | 159 | 58 | 100 | 18 | 99 | 8 | 354 | |
| Alison M. Joubert | 215 | 18 | 29 | 82 | 6 | 337 | ||
| Sampath Kumar Ranganathan | 112 | 26 | 74 | 206 | 8 | 368 | ||
| Tracey King Schaller | 106 | 18 | 1 | 65 | 121 | 10 | 351 |
All Works
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