Standout Papers

Virtual influencer marketing: the good, the bad and the unreal 2023 2026 202481
  1. Virtual influencer marketing: the good, the bad and the unreal (2023)
    Susanne Pedersen et al. European Journal of Marketing

Immediate Impact

60 standout
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Citing Papers

Bio-based smart packaging: Fundamentals and functions in sustainable food systems
2024 Standout
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
2 intermediate papers

Works of Susanne Pedersen being referenced

Virtual influencer marketing: the good, the bad and the unreal
2023 Standout
Drivers of and barriers to consumers’ plastic packaging waste avoidance and recycling – A systematic literature review
2022

Author Peers

Author Last Decade Papers Cites
Susanne Pedersen 176 306 111 171 25 754
Beth Vallen 111 409 100 276 24 924
Sabrina Stöckli 69 160 66 273 25 676
Maria Luisa Scalvedi 224 181 41 403 9 721
Seung Eun Jung 134 500 32 170 44 856
Ayşen Çoşkun 52 235 171 253 41 819
Gunne Grankvist 199 464 29 99 24 826
Alessia Cavaliere 210 259 13 315 36 897
Edward C. Jaenicke 198 154 12 195 65 862
Benedetta Cappellini 109 191 38 260 38 727
Ramo Barrena 191 236 12 337 17 701

All Works

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2026