Standout Papers

An Examination of Selected Marketing Mix Elements and Brand Equity 2000 2026 2008 2017 2.1k
  1. An Examination of Selected Marketing Mix Elements and Brand Equity (2000)
    Bong-Goo Yoo, Naveen Donthu et al. Journal of the Academy of Marketing Science

Immediate Impact

1 from Science/Nature 69 standout
Sub-graph 1 of 21

Citing Papers

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3 intermediate papers

Works of Sungho Lee being referenced

Ion Exchange Characteristics of Palladium and Rhodium from a Simulated Radioactive Liquid Waste
2000
An Examination of Selected Marketing Mix Elements and Brand Equity
2000 Standout

Author Peers

Author Last Decade Papers Cites
Sungho Lee 1823 789 1085 46 2.5k
Bo Meng 772 348 1122 97 3.4k
Hyung‐Min Choi 934 427 368 43 2.1k
Stavros Kalafatis 1332 752 520 56 2.2k
Gregory S. Carpenter 2196 867 755 42 4.4k
Jingyan Liu 473 164 783 55 2.0k
Babak Taheri 1447 875 2477 96 3.6k
Gillian Wright 850 390 221 45 2.2k
Seonaidh McDonald 1579 379 759 36 3.2k
Frank G. A. de Bakker 889 883 635 68 3.5k
John D. Hatfield 1144 1105 541 54 3.6k

All Works

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2026