Standout Papers

Evolving to a New Dominant Logic for Marketing 2003 2026 2010 2018 8.3k
  1. Evolving to a New Dominant Logic for Marketing (2003)
    Stephen L. Vargo, Robert F. Lusch Journal of Marketing
  2. Service-dominant logic: continuing the evolution (2007)
    Stephen L. Vargo, Robert F. Lusch Journal of the Academy of Marketing Science
  3. Institutions and axioms: an extension and update of service-dominant logic (2015)
    Stephen L. Vargo, Robert F. Lusch Journal of the Academy of Marketing Science
  4. On value and value co-creation: A service systems and service logic perspective (2008)
    Stephen L. Vargo, Paul P. Maglio et al. European Management Journal
  5. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)
    Robert F. Lusch, Stephen L. Vargo et al. Medical Entomology and Zoology
  6. Service-dominant logic: reactions, reflections and refinements (2006)
    Robert F. Lusch, Stephen L. Vargo Marketing Theory
  7. Competing through service: Insights from service-dominant logic (2006)
    Robert F. Lusch, Stephen L. Vargo et al. Journal of Retailing
  8. It's all B2B…and beyond: Toward a systems perspective of the market (2010)
    Stephen L. Vargo, Robert F. Lusch Industrial Marketing Management
  9. Service-dominant logic 2025 (2016)
    Stephen L. Vargo, Robert F. Lusch International Journal of Research in Marketing
  10. The Four Service Marketing Myths (2004)
    Stephen L. Vargo, Robert F. Lusch Journal of Service Research
  11. Health Care Customer Value Cocreation Practice Styles (2012)
    Janet R. McColl‐Kennedy, Stephen L. Vargo et al. Journal of Service Research
  12. Contextualization and value-in-context: How context frames exchange (2011)
    Jennifer D. Chandler, Stephen L. Vargo Marketing Theory
  13. Service, value networks and learning (2009)
    Robert F. Lusch, Stephen L. Vargo et al. Journal of the Academy of Marketing Science
  14. Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)
    Michael Barrett, Elizabeth Davidson et al. MIS Quarterly
  15. From goods to service(s): Divergences and convergences of logics (2008)
    Stephen L. Vargo, Robert F. Lusch Industrial Marketing Management
  16. The evolving brand logic: a service-dominant logic perspective (2009)
    Michael A. Merz, Yi He et al. Journal of the Academy of Marketing Science
  17. Innovation through institutionalization: A service ecosystems perspective (2014)
    Stephen L. Vargo, Heiko Wieland et al. Industrial Marketing Management

Immediate Impact

126 standout
Sub-graph 1 of 14

Citing Papers

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2020 Standout
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
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91 intermediate papers

Works of Stephen L. Vargo being referenced

The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
2006 Standout
Evolving to a New Dominant Logic for Marketing
2003 Standout
and 27 more

Author Peers

Author Last Decade Papers Cites
Stephen L. Vargo 25028 15451 7651 10843 94 32.6k
Robert F. Lusch 21972 15231 9487 10032 171 33.0k
G. Tomas M. Hult 12064 13156 17652 9177 191 41.3k
Christian Grönroos 14521 15939 5053 7221 100 23.3k
Gilbert A. Churchill 12033 13849 6701 9126 83 30.7k
Bernard J. Jaworski 8255 10068 13619 5053 67 25.9k
Dennis A. Gioia 3219 15613 12699 8241 94 35.9k
Shelby D. Hunt 14268 20275 13692 11186 195 38.8k
Jan‐Benedict E.M. Steenkamp 14529 10118 6870 8681 141 28.3k
Christine Moorman 7164 8659 8133 5606 82 20.3k
C. K. Prahalad 5900 4836 9972 3588 57 20.5k

All Works

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Rankless by CCL
2026