Standout Papers

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience 2022 2026 2023 2024141
  1. Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)
    Sergio Barta, Daniel Belanche et al. Journal of Retailing and Consumer Services

Immediate Impact

28 standout
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Citing Papers

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
The Mediating Role of Service Quality in the Relationship Between Corporate Social Responsibility and Sustainable Competitive Advantages in an Emerging Economy
2025 Standout
2 intermediate papers

Works of Sergio Barta being referenced

How implementing the UN sustainable development goals affects customers’ perceptions and loyalty
2023
Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse
2023

Author Peers

Author Last Decade Papers Cites
Sergio Barta 256 172 125 264 12 502
Daniela Langaro 230 104 116 262 17 428
Minjung Park 173 107 119 199 12 439
Quan Xie 295 128 80 366 24 543
Quang-An Ha 190 194 79 252 24 465
Ksenia Sergueeva 164 277 97 261 8 518
Katherine Duffy 241 109 120 185 18 476
Suh 178 141 235 198 11 558
Kil-Soo Suh 150 192 93 238 14 417
Anshuman Sharma 250 189 61 292 18 512
Nirma Sadamali Jayawardena 132 99 54 222 37 522

All Works

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2026