Citation Impact

30 standout
Sub-graph 1 of 11

Citing Papers

Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
2023 Standout
1 intermediate paper

Works of Sercan Şengün being referenced

From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas
2018

Author Peers

Author SPS Human-Computer Interaction Marketing Last Decade Papers Cites
Sercan Şengün 41 72 46 15 138
Stéphane Vidry 4 4 440
Trung-Dung Nghiem 19 42 1.0k
M Hoshino 2 28 329
Rebecca Daley 4 12 447
Jeffrey Badger 25 404

All Works

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Rankless by CCL
2026