Immediate Impact
53 standout
Citing Papers
Factors affecting performance expectancy and intentions to use ChatGPT: Using SmartPLS to advance an information technology acceptance framework
2024 Standout
The potential of generative AI for personalized persuasion at scale
2024 Standout
Works of Samsup Jo being referenced
Does Culture Matter?: A Cross-National Investigation of Women's Responses to Cancer Prevention Campaigns
2011
Effect of content type on impact: editorial vs. advertising
2004
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Samsup Jo | 341 | 123 | 175 | 142 | 25 | 514 | |
| Yunna Rhee | 331 | 176 | 177 | 227 | 21 | 547 | |
| Hongmei Shen | 321 | 171 | 277 | 160 | 35 | 623 | |
| Howard Nothhaft | 307 | 87 | 183 | 83 | 24 | 487 | |
| J. David Pincus | 185 | 197 | 164 | 219 | 29 | 614 | |
| Larissa A. Grunig | 486 | 174 | 119 | 73 | 24 | 642 | |
| Anne B. Lane | 325 | 118 | 147 | 84 | 26 | 525 | |
| Lee Edwards | 393 | 123 | 165 | 66 | 50 | 603 | |
| Dennis L. Wilcox | 408 | 103 | 161 | 57 | 11 | 548 | |
| Shelley Wigley | 221 | 132 | 296 | 61 | 18 | 573 | |
| Frank Winston Wylie | 362 | 132 | 212 | 67 | 20 | 593 |
All Works
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