Citation Impact
54 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Works of Ronald E. Taylor being referenced
A Six-Segment Message Strategy Wheel
1999
Author Peers
| Author | Marketing | SPS | Communication | Gender Studies | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Ronald E. Taylor | 157 | 130 | 32 | 48 | 16 | 293 | |
| Frederic F. Clermont | 3 | 11 | 343 | ||||
| Yea‐Tyng Yang | 9 | 476 | |||||
| P. Le Rendu | 43 | 662 | |||||
| Cynthia J. Lindeman | 11 | 310 | |||||
| Svend E. Hansen | 41 | 572 |
All Works
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