Immediate Impact
74 standout
Citing Papers
The Burden of Chronic Disease
2024 Standout
A Meta-Analysis of Electronic Word-of-Mouth Elasticity
2015 Standout
Works of Rom J. Markin being referenced
The role of rationalization in consumer decision processes: A revisionist approach to consumer behavior
1979
Consumer Behavior and Product Performance: An Alternative Conceptualization
1975
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Rom J. Markin | 67 | 220 | 23 | 108 | 15 | 349 | |
| Sandra Naipaul | 53 | 200 | 14 | 128 | 15 | 347 | |
| Florian Dost | 63 | 207 | 36 | 132 | 25 | 392 | |
| Amitav Chakravarti | 50 | 219 | 32 | 115 | 25 | 363 | |
| H. Lee Mathews | 63 | 157 | 32 | 87 | 13 | 319 | |
| Judi Strebel | 41 | 202 | 33 | 106 | 11 | 313 | |
| Geraldine Fennell | 63 | 220 | 14 | 77 | 15 | 300 | |
| Erjen van Nierop | 86 | 221 | 18 | 37 | 23 | 364 | |
| Jianmin Jia | 58 | 159 | 36 | 99 | 8 | 354 | |
| Nicolaos E. Synodinos | 21 | 158 | 32 | 99 | 20 | 364 | |
| Xiuping Li | 51 | 174 | 31 | 154 | 16 | 371 |
All Works
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