Standout Papers
Immediate Impact
8 by Nobel laureates 20 from Science/Nature 54 standout
Citing Papers
How smartphone advertising influences consumers' purchase intention
2018 Standout
Employee perception of CSR activities: Its antecedents and consequences
2012 Standout
Works of ROBERT W. LAWSON being referenced
Advertising effectiveness from a consumer perspective
2008
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
1991 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| ROBERT W. LAWSON | 958 | 499 | 170 | 303 | 22 | 1.3k | |
| Yaoqi Li | 709 | 860 | 187 | 395 | 79 | 1.5k | |
| Barbara Mueller | 895 | 589 | 252 | 171 | 35 | 1.5k | |
| William R. Wilson | 383 | 244 | 170 | 368 | 19 | 1.2k | |
| Ferdinand F. Wirth | 831 | 464 | 47 | 316 | 25 | 1.3k | |
| Yeon Ho Shin | 762 | 376 | 89 | 187 | 48 | 1.3k | |
| Gregg Bennett | 547 | 793 | 199 | 144 | 55 | 1.5k | |
| Chien‐Hsin Lin | 373 | 669 | 101 | 352 | 22 | 1.3k | |
| Denise Conroy | 608 | 546 | 194 | 413 | 45 | 1.5k | |
| Paolo Antonetti | 823 | 481 | 291 | 256 | 52 | 1.6k | |
| Gary J. Bamossy | 673 | 480 | 159 | 207 | 27 | 1.3k |
All Works
Loading papers...