Standout Papers

The Field behind the Screen: Using Netnography for Marketing Research in Online Comm... 1999 2026 2008 2017 2.2k
  1. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)
    Robert V. Kozinets Journal of Marketing Research
  2. Netnography: Doing Ethnographic Research Online (2009)
    Robert V. Kozinets Medical Entomology and Zoology
  3. E-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)
    Robert V. Kozinets European Management Journal
  4. Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)
    Robert V. Kozinets Journal of Consumer Research
  5. Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)
    Robert V. Kozinets Journal of Consumer Research
  6. Adversaries of Consumption: Consumer Movements, Activism, and Ideology (2004)
    Robert V. Kozinets, Jay M. Handelman Journal of Consumer Research
  7. Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts (2022)
    Robert V. Kozinets Journal of service management

Immediate Impact

1 from Science/Nature 114 standout
Sub-graph 1 of 14

Citing Papers

How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
2024 Standout
Enforced remote working: The impact of digital platform-induced stress and remote working experience on technology exhaustion and subjective wellbeing
2022 Standout
70 intermediate papers

Works of Robert V. Kozinets being referenced

Reprint: YouTube utopianism: Social media profanation and the clicktivism of capitalist critique
2021
Netnography: Doing Ethnographic Research Online
2009 Standout
and 24 more

Author Peers

Author Last Decade Papers Cites
Robert V. Kozinets 5865 5185 1233 1538 84 10.4k
Richard J. Lutz 4508 6034 847 1525 67 8.6k
Deborah J. MacInnis 5456 7441 613 3291 96 11.5k
Craig J. Thompson 4533 7033 2070 2019 93 11.6k
Ronald E. Goldsmith 8494 9326 637 3172 171 15.6k
Linda L. Price 5368 6860 664 3895 98 11.2k
Judith Lynne Zaichkowsky 3817 4911 495 1835 48 7.8k
Michel Laroche 5895 8164 423 2856 197 12.4k
Rajeev Batra 5961 9478 827 3111 73 12.2k
John R. Rossiter 3260 4122 668 2027 132 8.4k
Eric J. Arnould 6826 8854 1397 4573 130 15.0k

All Works

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Rankless by CCL
2026