Standout Papers

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networki... 2009 2026 2014 2020 1.5k
  1. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)
    Michael Trusov, Randolph E. Bucklin et al. Journal of Marketing
  2. Determining Influential Users in Internet Social Networks (2010)
    Michael Trusov, Anand V. Bodapati et al. Journal of Marketing Research

Immediate Impact

1 by Nobel laureates 6 from Science/Nature 82 standout
Sub-graph 1 of 15

Citing Papers

Twenty years of microplastic pollution research—what have we learned?
2024 StandoutScience
Artificial intelligence and illusions of understanding in scientific research
2024 StandoutNature
2 intermediate papers

Works of Randolph E. Bucklin being referenced

Beverage bottle capacity, packaging efficiency, and the potential for plastic waste reduction
2021
From Decision Support to Decision Automation: A 2020 Vision
1998

Author Peers

Author Last Decade Papers Cites
Randolph E. Bucklin 3939 940 1018 2618 56 5.7k
Peter S. H. Leeflang 3813 939 1082 2533 123 6.3k
Bernd Skiera 2874 668 978 2575 151 5.6k
Tammo H.A. Bijmolt 3373 553 793 2461 110 6.1k
Koen Pauwels 5197 951 1058 3611 114 8.0k
Judith A. Chevalier 3426 914 2674 4216 42 10.6k
Puneet Manchanda 2438 742 1166 1442 78 4.1k
Thomas S. Robertson 2611 1708 891 1886 78 6.8k
Jie Zhang 1884 533 424 2286 113 4.7k
Xiaoquan Zhang 2471 514 349 3831 63 5.2k
Feng Zhu 2505 635 562 2727 65 5.4k

All Works

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2026