Citation Impact
51 standout
Citing Papers
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Artificial intelligence (AI) applications for marketing: A literature-based study
2022 Standout
Works of Philippa Ward being referenced
WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies
2011
The Sweet Smell of Success: Olfaction in Retailing
2003
Author Peers
| Author | Marketing | SPS | OBHRM | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|
| Philippa Ward | 478 | 260 | 282 | 25 | 769 | |
| R. C. Joshi | 1 | 20 | 220 | |||
| Anne M. Itsuno | 12 | 360 | ||||
| Marzieh Sohrabi | 12 | 255 | ||||
| J.M. Paratte | 14 | 419 | ||||
| Tatsuyoshi Saiga | 36 | 373 |
All Works
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