Standout Papers

The Chief Marketing Officer Matters! 2015 2026 2018 2022 309
  1. The Chief Marketing Officer Matters! (2015)
    Frank Germann, Peter Ebbes et al. Journal of Marketing

Immediate Impact

1 by Nobel laureates 2 from Science/Nature 67 standout
Sub-graph 1 of 21

Citing Papers

A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout
The Caring Machine: Feeling AI for Customer Care
2023 Standout
13 intermediate papers

Works of Peter Ebbes being referenced

The Chief Marketing Officer Matters!
2015 Standout
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
2011
and 4 more

Author Peers

Author Last Decade Papers Cites
Peter Ebbes 370 198 177 200 29 849
Sungho Park 279 137 177 219 17 716
Adrian B. Ryans 215 132 121 264 27 736
Rabikar Chatterjee 564 212 183 282 33 923
Hayat Muhammad Awan 274 122 500 149 31 982
Antonio Navarro García 215 109 200 392 59 858
Roger M. Heeler 381 180 110 167 33 832
Kristian S. Palda 382 326 182 143 33 891
Laura J. Kornish 263 112 174 237 18 832
Yi Qian 237 330 116 221 38 844
André Bonfrer 586 227 147 179 24 763

All Works

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Rankless by CCL
2026