Immediate Impact
2 from Science/Nature 53 standout
Citing Papers
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Social media influencers: An effective marketing approach?
2023 Standout
Works of Peter Belobaba being referenced
Airline pricing and fare product differentiation: A new theoretical framework
1999
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Peter Belobaba | 807 | 1026 | 673 | 43 | 1.9k | |
| Martin Dresner | 990 | 506 | 503 | 77 | 2.2k | |
| Jeff McGill | 295 | 1388 | 919 | 17 | 1.8k | |
| Robert J. Windle | 818 | 173 | 145 | 53 | 1.5k | |
| Garrett J. van Ryzin | 321 | 1984 | 1446 | 9 | 2.7k | |
| Konstantinos G. Zografos | 725 | 186 | 309 | 106 | 3.0k | |
| M W Tretheway | 910 | 143 | 161 | 36 | 1.5k | |
| Cheng‐Lung Wu | 702 | 74 | 360 | 66 | 1.6k | |
| Rico Merkert | 1330 | 84 | 174 | 79 | 2.2k | |
| Wen‐Chyuan Chiang | 59 | 355 | 195 | 53 | 2.3k | |
| Eddy Van de Voorde | 503 | 187 | 102 | 84 | 2.0k |
All Works
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