Immediate Impact
2 by Nobel laureates 60 standout
Citing Papers
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Social media influencers: An effective marketing approach?
2023 Standout
Works of Parthasarathy Krishnamurthy being referenced
Counterfactual Thinking and Advertising Responses
2002
Retrospection Versus Anticipation: the Role of the Ad Under Retrospective and Anticipatory Self‐Referencing
1999
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Parthasarathy Krishnamurthy | 272 | 102 | 145 | 198 | 180 | 33 | 920 | |
| Wilfried De Corte | 210 | 17 | 170 | 15 | 75 | 47 | 1.1k | |
| Louis A. Morris | 21 | 31 | 112 | 181 | 90 | 44 | 1.0k | |
| Henrik Svedsäter | 39 | 154 | 66 | 53 | 48 | 50 | 1.1k | |
| Marı́a Teresa Muñoz Sastre | 47 | 22 | 224 | 18 | 65 | 102 | 1.1k | |
| Alan Branthwaite | 72 | 10 | 188 | 73 | 22 | 26 | 874 | |
| Diana Castilla | 161 | 2 | 137 | 17 | 332 | 63 | 1.1k | |
| Peter Theuns | 15 | 14 | 117 | 23 | 82 | 59 | 1.0k | |
| Valerie Slaymaker | 44 | 5 | 112 | 22 | 163 | 27 | 980 | |
| Mariona Portell | 67 | 21 | 108 | 33 | 39 | 50 | 868 | |
| Richard M. Kurtz | 32 | 15 | 50 | 20 | 73 | 42 | 879 |
All Works
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