Standout Papers

Green Claims and Message Frames: How Green New Products Change Brand Attitude 2014 2026 2018 2022 342
  1. Green Claims and Message Frames: How Green New Products Change Brand Attitude (2014)
    Mitchell C. Olsen, Rebecca J. Slotegraaf et al. Journal of Marketing

Immediate Impact

59 standout
Sub-graph 1 of 22

Citing Papers

How do tourism activities and induced awe affect tourists’ pro-environmental behavior?
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2 intermediate papers

Works of Mitchell C. Olsen being referenced

Green Claims and Message Frames: How Green New Products Change Brand Attitude
2014 Standout

Author Peers

Author Last Decade Papers Cites
Mitchell C. Olsen 297 2 3 122 95 4 351
Sridhar Vaithianathan 275 1 6 68 194 7 387
Guia Bianchi 280 1 219 113 6 405
Tuan Khanh Cao 292 2 89 143 10 387
Tae‐Im Han 276 1 9 75 119 14 370
Margarita Gorlin 250 1 9 65 84 5 401
Seema Bhate 246 1 5 61 94 11 362
Lena Frömbling 160 2 11 48 148 8 323
Karsten Müller 197 2 224 56 5 354
Melissa Bishop 244 7 39 96 13 356
Rubing Bai 252 2 75 126 11 326

All Works

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2026