Standout Papers

Determining Influential Users in Internet Social Networks 2009 2026 2014 2020 1.5k
  1. Determining Influential Users in Internet Social Networks (2010)
    Michael Trusov, Anand V. Bodapati et al. Journal of Marketing Research
  2. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)
    Michael Trusov, Randolph E. Bucklin et al. Journal of Marketing
  3. The Value of Social Dynamics in Online Product Ratings Forums (2011)
    Wendy W. Moe, Michael Trusov Journal of Marketing Research

Citation Impact

4 from Science/Nature 108 standout
Sub-graph 1 of 10

Citing Papers

Misunderstanding the harms of online misinformation
2024 StandoutNature
Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
2023 Standout
16 intermediate papers

Works of Michael Trusov being referenced

The Value of Social Dynamics in Online Product Ratings Forums
2011 Standout
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
2009 Standout
and 2 more

Author Peers

Author Marketing SPS SNP ISM Last Decade Papers Cites
Michael Trusov 1715 2599 310 793 28 3.4k
Reiner Kümmerlin 7 202
Zu Shun Xu 12 493
A. Voronov 2 16 424
Tom Elwood 12 222
Adriano Rodríguez‐Trujillo 12 271

All Works

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2026