Melissa D. Dodd

From digital corporate social responsibility (CSR) to consumer voice: shaping CSR-specific electronic word of mouth in hospitality industry

Diversity in the digital age: how consumers respond to diverse virtual influencers

Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good

Testing the Viability of Corporate Social Advocacy as a Predictor of Purchase Intention