Immediate Impact
62 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Examining artificial intelligence literacy among pre-service teachers for future classrooms
2024 Standout
Works of Melissa Cole being referenced
Using Wiki technology to support student engagement: Lessons from the trenches
2008
Cultural differences in the online behavior of consumers
2002
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Melissa Cole | 298 | 28 | 35 | 251 | 178 | 14 | 662 | |
| Antoni Meseguer‐Artola | 227 | 21 | 52 | 109 | 234 | 38 | 753 | |
| Li‐An Ho | 186 | 58 | 196 | 231 | 201 | 24 | 772 | |
| Liana Razmerita | 235 | 49 | 111 | 426 | 183 | 38 | 756 | |
| Nuan Luo | 471 | 14 | 33 | 150 | 216 | 13 | 749 | |
| Rocío Arteaga Sánchez | 349 | 13 | 11 | 136 | 360 | 19 | 795 | |
| D. Robey | 211 | 150 | 104 | 226 | 285 | 13 | 681 | |
| David Wible | 157 | 12 | 12 | 100 | 306 | 16 | 648 | |
| Lorena Blasco‐Arcas | 290 | 14 | 35 | 63 | 145 | 13 | 696 | |
| Dimitrina Dimitrova | 460 | 14 | 46 | 362 | 100 | 13 | 779 | |
| Susan T. Kinney | 378 | 39 | 47 | 332 | 206 | 5 | 750 |
All Works
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