Immediate Impact
56 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Works of Masoud Mazloom being referenced
What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram
2019
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Masoud Mazloom | 143 | 105 | 209 | 123 | 16 | 424 | |
| Lydia Manikonda | 38 | 49 | 276 | 39 | 13 | 505 | |
| Saiph Savage | 23 | 95 | 203 | 56 | 22 | 453 | |
| Andreas Auinger | 22 | 61 | 91 | 64 | 24 | 420 | |
| Jingjing Zhang | 56 | 141 | 154 | 135 | 24 | 490 | |
| Lingyao Yuan | 14 | 135 | 164 | 83 | 20 | 488 | |
| Aurkene Alzua-Sorzabal | 34 | 29 | 320 | 179 | 31 | 435 | |
| Rui Duan | 20 | 85 | 151 | 60 | 13 | 395 | |
| Sai Ho Kwok | 80 | 55 | 123 | 64 | 41 | 447 | |
| Chien Chin Chen | 35 | 211 | 164 | 44 | 23 | 448 | |
| Daria Plotkina | 27 | 73 | 218 | 170 | 27 | 441 |
All Works
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