Immediate Impact
55 standout
Citing Papers
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
2022 Standout
Works of Marion Bennett being referenced
Information technology and travel agency
1993
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Marion Bennett | 213 | 87 | 7 | 45 | 10 | 254 | |
| Arminda Almeida Santana | 298 | 120 | 5 | 67 | 14 | 333 | |
| Pezhman Hatamifar | 250 | 84 | 5 | 47 | 8 | 295 | |
| Uma Thevi Munikrishnan | 143 | 62 | 1 | 46 | 13 | 227 | |
| Hung‐Jen Su | 254 | 112 | 2 | 63 | 13 | 327 | |
| Yahua Bi | 213 | 88 | 3 | 54 | 11 | 292 | |
| Bernd F. Reitsamer | 238 | 101 | 1 | 89 | 9 | 310 | |
| Siu-Ian So | 254 | 120 | 1 | 74 | 13 | 303 | |
| Ade Oriade | 170 | 126 | 3 | 75 | 8 | 259 | |
| Parikshat Singh Manhas | 193 | 92 | 93 | 19 | 262 | ||
| Bingna Lin | 228 | 143 | 5 | 62 | 14 | 297 |
All Works
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