Immediate Impact
3 standout
Citing Papers
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
2024 Standout
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
2023 Standout
Works of Mario Burghausen being referenced
Corporate heritage identity stewardship: a corporate marketing perspective
2015
Corporate branding in the retail sector: a pilot study
2002
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Mario Burghausen | 216 | 239 | 142 | 10 | 400 | |
| Ulla Hakala | 87 | 186 | 67 | 19 | 345 | |
| Priscilla Chan | 82 | 324 | 83 | 14 | 452 | |
| Daragh O’Reilly | 55 | 160 | 81 | 19 | 387 | |
| Laurie A. Meamber | 35 | 199 | 92 | 13 | 352 | |
| Julie M. Pharr | 81 | 256 | 68 | 5 | 342 | |
| Gil McWilliam | 72 | 273 | 87 | 14 | 351 | |
| Gregory Elliott | 102 | 291 | 169 | 14 | 452 | |
| Annette L.M. van den Bosch | 235 | 156 | 105 | 6 | 339 | |
| Hellmut Schütte | 94 | 141 | 136 | 15 | 390 | |
| Kim R. Robertson | 158 | 225 | 49 | 15 | 432 |
All Works
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