Immediate Impact
71 standout
Citing Papers
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Lukman Aroean being referenced
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
2020
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Lukman Aroean | 150 | 106 | 36 | 55 | 14 | 278 | |
| Junaid Khalid | 98 | 73 | 58 | 51 | 16 | 233 | |
| Ioannis Kostopoulos | 158 | 116 | 100 | 41 | 27 | 312 | |
| Xin Wang | 137 | 131 | 22 | 24 | 15 | 259 | |
| Manit Mishra | 80 | 75 | 46 | 36 | 18 | 238 | |
| Ramulu Bhukya | 140 | 159 | 41 | 33 | 10 | 319 | |
| Hong Yuan | 131 | 182 | 58 | 42 | 20 | 286 | |
| Jorge Guadalupe-Lanas | 120 | 138 | 26 | 37 | 16 | 297 | |
| Stefan J. Hock | 98 | 138 | 46 | 58 | 11 | 270 | |
| Shalini Nath Tripathi | 90 | 73 | 117 | 41 | 21 | 317 | |
| Ying Kai Liao | 87 | 111 | 35 | 38 | 15 | 235 |
All Works
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