Standout Papers

Signaling Unobservable Product Quality through a Brand Ally 1999 2026 2008 2017 637
  1. Signaling Unobservable Product Quality through a Brand Ally (1999)
    Akshay R. Rao, Lu Qu et al. Journal of Marketing Research

Immediate Impact

76 standout
Sub-graph 1 of 21

Citing Papers

The differential impact of climate interventions along the political divide in 60 countries
2024 Standout
Willingness to pay more for green products: A critical challenge for Gen Z
2023 Standout
5 intermediate papers

Works of Lu Qu being referenced

Signaling Unobservable Product Quality through a Brand Ally
1999 Standout

Author Peers

Author Last Decade Papers Cites
Lu Qu 461 309 66 210 4 647
Hanny Nofrida Nasution 233 202 50 280 6 624
Tuck Siong Chung 371 218 93 222 10 570
David Shani 399 268 79 234 10 713
Mahesh N. Shankarmahesh 371 253 53 128 8 600
Jennifer Ames Stuart 455 114 54 316 5 616
Peter Yannopoulos 281 222 76 252 11 681
Éric Langeard 352 158 74 343 17 662
Thomas Dotzel 369 164 110 236 9 645
Robert P. Bush 222 215 107 233 16 695
Iguácel Melero 477 202 59 222 13 733

All Works

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Rankless by CCL
2026