Immediate Impact
55 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
Works of Liuning Zhou being referenced
The Impact of Interactivity on User Satisfaction in Digital Social Reading: Social Presence as a Mediator
2021
Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
2012
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Liuning Zhou | 219 | 118 | 121 | 9 | 271 | |
| Stephanie Meek | 145 | 47 | 75 | 11 | 267 | |
| Heng‐Hui Wu | 161 | 37 | 144 | 6 | 316 | |
| Zainah Qasem | 246 | 163 | 153 | 7 | 333 | |
| Helen Robinson | 188 | 77 | 165 | 13 | 302 | |
| Jeff McCarthy | 220 | 95 | 104 | 10 | 300 | |
| Frank Mulhern | 145 | 31 | 162 | 9 | 299 | |
| Ralph Keng-Jung Yeh | 246 | 180 | 116 | 8 | 317 | |
| Jason Weismueller | 277 | 79 | 138 | 5 | 321 | |
| Joo Jihyuk | 199 | 177 | 71 | 12 | 285 | |
| Rachel Davis Mersey | 186 | 38 | 67 | 13 | 273 |
All Works
Loading papers...