Immediate Impact
4 standout
Citing Papers
Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Lifu Li being referenced
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
2022
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Lifu Li | 118 | 85 | 46 | 70 | 21 | 177 | |
| Juan Shan | 121 | 19 | 23 | 199 | 17 | 286 | |
| Esperanza García-Uceda | 140 | 16 | 15 | 47 | 21 | 234 | |
| Lauren Copeland | 123 | 32 | 9 | 187 | 14 | 250 | |
| Cong Cao | 76 | 37 | 11 | 71 | 28 | 177 | |
| Fortune Edem Amenuvor | 123 | 52 | 23 | 125 | 25 | 281 | |
| Sanga Song | 135 | 65 | 8 | 191 | 14 | 281 | |
| Georgios Tsekouropoulos | 83 | 37 | 8 | 54 | 27 | 162 | |
| Julie McColl | 95 | 24 | 34 | 165 | 21 | 269 | |
| Ishtiaq Hussain Qureshi | 50 | 20 | 19 | 112 | 17 | 190 | |
| Michela Mingione | 127 | 30 | 18 | 161 | 18 | 263 |
All Works
Login with ORCID to disown or claim papers
Loading papers...