Immediate Impact

1 by Nobel laureates 54 standout
Sub-graph 1 of 24

Citing Papers

Institutional investor ESG activism and corporate green innovation against climate change: Exploring differences between digital and non-digital firms
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
5 intermediate papers

Works of Kiwan Park being referenced

Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat
2017
Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
2007

Author Peers

Author Last Decade Papers Cites
Kiwan Park 316 78 366 124 25 575
Valerie A. Taylor 289 62 330 93 23 633
Robert D. Jewell 299 82 424 74 41 679
Aysen Bakir 219 99 298 90 29 587
Robin Pentecost 334 42 405 134 22 647
Richard W. Mizerski 434 67 396 110 20 718
Ereni Markos 408 59 245 121 16 637
Richard Mizerski 317 60 381 82 26 683
Laura Grazzini 311 62 439 57 21 650
Fernando R. Jiménez 470 71 406 149 21 730
Jennifer Gregan‐Paxton 190 102 297 61 15 545

All Works

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Rankless by CCL
2026