Immediate Impact
71 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
2023 Standout
Works of Kak Yoon being referenced
The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad
1999
A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions
1998
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Kak Yoon | 161 | 208 | 58 | 81 | 17 | 367 | |
| Nainan Wen | 64 | 226 | 49 | 95 | 17 | 406 | |
| Mark A. Pavelchak | 140 | 207 | 78 | 28 | 10 | 367 | |
| Shin-Il Moon | 37 | 230 | 40 | 145 | 15 | 383 | |
| Tae Rang Choi | 76 | 276 | 60 | 64 | 9 | 390 | |
| Kyongseok Kim | 135 | 219 | 18 | 59 | 18 | 407 | |
| Lee Ahern | 67 | 231 | 45 | 108 | 20 | 396 | |
| Thomas Lee Budesheim | 49 | 213 | 132 | 44 | 20 | 403 | |
| Christina Peter | 49 | 267 | 31 | 153 | 28 | 389 | |
| Gwendelyn S. Nisbett | 42 | 244 | 59 | 153 | 22 | 402 | |
| Rebecca H. Holman | 157 | 128 | 85 | 56 | 12 | 369 |
All Works
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