Immediate Impact
61 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Kaan Varnalı being referenced
Online behavioral advertising: An integrative review
2019
The Match-Up Hypothesis Revisited: A Social Psychological Perspective
2017
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Kaan Varnalı | 419 | 244 | 243 | 19 | 577 | |
| Yung‐Cheng Shen | 349 | 256 | 279 | 22 | 614 | |
| Zheshi Bao | 501 | 343 | 275 | 24 | 675 | |
| Chubing Zhang | 343 | 196 | 158 | 18 | 582 | |
| Imène Ben Yahia | 475 | 406 | 227 | 31 | 663 | |
| Lois Burgess | 394 | 202 | 177 | 27 | 618 | |
| Boreum Choi | 421 | 360 | 208 | 18 | 694 | |
| Bhasker Mukerji | 439 | 217 | 225 | 14 | 620 | |
| Te‐Lin Chung | 359 | 205 | 314 | 28 | 652 | |
| Selmar Meents | 345 | 282 | 173 | 18 | 548 | |
| Jen-Ruei Fu | 421 | 390 | 241 | 14 | 734 |
All Works
Login with ORCID to disown or claim papers
Loading papers...