Standout Papers

YouTube vloggers' influence on consumer luxury brand perceptions and intentions 2016 2026 2019 2022 597
  1. YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)
    Jung Eun Lee, Brandi Watkins Journal of Business Research

Immediate Impact

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Citing Papers

Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
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Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
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Works of Jung Eun Lee being referenced

YouTube vloggers' influence on consumer luxury brand perceptions and intentions
2016 Standout

Author Peers

Author Last Decade Papers Cites
Jung Eun Lee 635 749 121 216 36 1.3k
Mikyoung Kim 426 704 89 105 81 1.3k
Yang Feng 345 530 8 141 45 1.0k
Xinyi Liu 434 986 16 48 81 1.6k
Robert Mayer 473 444 139 66 92 1.5k
Hao Shen 395 296 80 40 60 1.5k
Dongmei Cao 296 351 29 13 43 1.2k
Victoria‐Sophie Osburg 594 687 5 33 42 1.6k
Sung‐Bum Kim 347 437 168 18 57 1.3k
eunjin Kim 480 693 48 229 75 1.2k
Jia Jin 248 237 304 24 78 1.2k

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2026