Immediate Impact
65 standout
Citing Papers
The authentic virtual influencer: Authenticity manifestations in the metaverse
2023 Standout
Virtual influencer marketing: the good, the bad and the unreal
2023 Standout
Works of Judith Motion being referenced
Anti-consumption and brand avoidance
2008
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Judith Motion | 362 | 19 | 55 | 241 | 92 | 4 | 473 | |
| Arno J. Rethans | 297 | 19 | 50 | 236 | 142 | 13 | 501 | |
| Sharmistha Law | 317 | 14 | 27 | 266 | 77 | 6 | 479 | |
| Robin Higie Coulter | 297 | 16 | 36 | 219 | 70 | 6 | 553 | |
| Rungpaka Amy Tiwsakul | 373 | 14 | 33 | 235 | 108 | 9 | 471 | |
| Nicole Votolato Montgomery | 249 | 25 | 33 | 194 | 126 | 15 | 448 | |
| Claire E. Norris | 195 | 25 | 36 | 193 | 42 | 9 | 486 | |
| Douglas Hausknecht | 256 | 28 | 65 | 218 | 122 | 14 | 483 | |
| Jennifer Gregan‐Paxton | 297 | 16 | 46 | 190 | 65 | 15 | 545 | |
| Thomas J. Olney | 334 | 17 | 12 | 244 | 85 | 5 | 461 | |
| Kathryn A. Braun-LaTour | 270 | 21 | 33 | 231 | 79 | 12 | 496 |
All Works
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