Immediate Impact
61 standout
Citing Papers
Germline Genetic Testing After Cancer Diagnosis
2023 Standout
Influencer Marketing Effectiveness
2022 Standout
Works of Jon B. Freiden being referenced
The generality/specificity issue in consumer innovativeness research
1995
Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences
1984
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Jon B. Freiden | 452 | 264 | 148 | 19 | 665 | |
| Charles W. King | 352 | 254 | 94 | 26 | 758 | |
| James G. Helgeson | 430 | 270 | 166 | 25 | 787 | |
| Dee K. Knight | 457 | 333 | 291 | 17 | 727 | |
| Te‐Lin Chung | 314 | 359 | 122 | 28 | 652 | |
| Ahir Gopaldas | 306 | 219 | 131 | 22 | 644 | |
| Carol M. Megehee | 421 | 372 | 153 | 29 | 741 | |
| Michela Addis | 513 | 369 | 261 | 31 | 836 | |
| Marta Blázquez | 603 | 371 | 177 | 30 | 827 | |
| Min‐Young Lee | 634 | 250 | 240 | 36 | 830 | |
| Glyn Atwal | 565 | 377 | 167 | 29 | 769 |
All Works
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