Immediate Impact
65 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Trust me, trust me not: A nuanced view of influencer marketing on social media
2021 Standout
Works of Jill K. Maher being referenced
CHILDREN'S RECALL OF TELEVISION AD ELEMENTS: An Examination of Audiovisual Effects
2006
Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing WomenS Attitudes Toward, and Use Of, Shopping Channels
1997
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Jill K. Maher | 111 | 122 | 59 | 23 | 361 | |
| Terry O’Sullivan | 156 | 112 | 39 | 15 | 315 | |
| Teresa Davis | 159 | 131 | 66 | 25 | 345 | |
| Stephan Vom Dahl | 108 | 157 | 21 | 27 | 387 | |
| Hu Jing | 136 | 161 | 25 | 20 | 394 | |
| Liudmila Tarabashkina | 110 | 73 | 12 | 23 | 304 | |
| Alexandra Claudia Hess | 84 | 143 | 24 | 10 | 310 | |
| Mariann Hardey | 57 | 216 | 33 | 35 | 367 | |
| Susan Gregory | 131 | 101 | 19 | 20 | 379 | |
| Young Sook Moon | 176 | 103 | 52 | 16 | 328 | |
| Jessica Wyllie | 215 | 217 | 25 | 15 | 391 |
All Works
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