Standout Papers
Immediate Impact
1 from Science/Nature 60 standout
Citing Papers
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Jeongwon Yang being referenced
Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
2022
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Jeongwon Yang | 277 | 77 | 68 | 151 | 109 | 18 | 492 | |
| Sai Wang | 155 | 66 | 30 | 158 | 40 | 29 | 503 | |
| Ting Zhang | 262 | 22 | 10 | 60 | 87 | 15 | 524 | |
| Scott D. Swain | 240 | 22 | 12 | 59 | 237 | 28 | 454 | |
| Yu‐Ting Lin | 196 | 11 | 35 | 61 | 167 | 25 | 471 | |
| Emily Treen | 209 | 44 | 15 | 97 | 129 | 19 | 418 | |
| Emmelyn Croes | 312 | 49 | 68 | 140 | 148 | 16 | 533 | |
| Berna Devezer | 166 | 13 | 13 | 73 | 136 | 18 | 534 | |
| Patrick Chin-Hooi Soh | 324 | 44 | 24 | 105 | 72 | 26 | 557 | |
| Andreas Niekler | 221 | 169 | 21 | 166 | 31 | 12 | 539 | |
| Brian Britt | 278 | 94 | 38 | 58 | 120 | 39 | 429 |
All Works
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