Immediate Impact
75 standout
Citing Papers
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
2012 Standout
Works of Ivan L. Preston being referenced
Deceptive and Nondeceptive Consequences of Evaluative Advertising
1981
The FTC's handling of puffery and other selling claims made “by implication”
1977
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Ivan L. Preston | 182 | 261 | 56 | 43 | 484 | |
| Dorothy Cohen | 98 | 178 | 55 | 33 | 494 | |
| Frederick G. Crane | 164 | 216 | 12 | 25 | 546 | |
| Michael Lwin | 263 | 266 | 5 | 37 | 453 | |
| Eyal Gamliel | 119 | 179 | 6 | 48 | 541 | |
| Kevin J. Shanahan | 180 | 178 | 5 | 23 | 446 | |
| Jeffrey J. Stoltman | 188 | 317 | 4 | 24 | 496 | |
| Daniella Kupor | 216 | 161 | 5 | 30 | 454 | |
| Jing Wang | 202 | 80 | 7 | 25 | 462 | |
| Robert Fitzgerald | 133 | 60 | 72 | 33 | 448 | |
| Walther Zimmerli | 125 | 73 | 8 | 39 | 450 |
All Works
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