Heeju Chae

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective

Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency

Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands