Standout Papers

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive m... 2020 2026 2022 2024345
  1. Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)
    Chung‐Wha Ki, Leslie Cuevas et al. Journal of Retailing and Consumer Services

Citation Impact

57 standout
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Citing Papers

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
2024 Standout
1 intermediate paper

Works of Heejin Lim being referenced

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
2020 Standout

Author Peers

Author Marketing SPS ISM Last Decade Papers Cites
Heejin Lim 789 937 528 42 1.5k
Jean‐Philippe Rocher 10 178
C. O’Neill 4 4 11 332
Yangyong Zhao 18 416
Z. Šimonová 13 643
Houda Saad 1 13 364

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2026