Immediate Impact
61 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Hayley Cocker being referenced
Social media influencers and transgressive celebrity endorsement in consumption community contexts
2021
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Hayley Cocker | 162 | 74 | 40 | 105 | 13 | 249 | |
| Walter McDowell | 149 | 35 | 66 | 127 | 18 | 242 | |
| Steve Dix | 170 | 54 | 16 | 197 | 19 | 297 | |
| Darrell Blaine Lucas | 95 | 30 | 19 | 129 | 13 | 267 | |
| Ezgi Akpınar | 162 | 17 | 31 | 134 | 11 | 238 | |
| Cristián Buzeta | 219 | 20 | 32 | 110 | 14 | 256 | |
| Alec Tefertiller | 173 | 20 | 47 | 69 | 16 | 258 | |
| La Toya Quamina | 178 | 22 | 47 | 129 | 9 | 258 | |
| Kimberly S. Miloch | 204 | 167 | 33 | 75 | 12 | 282 | |
| Beth L. Fossen | 179 | 17 | 34 | 120 | 11 | 240 | |
| Colten Meisner | 141 | 51 | 54 | 37 | 9 | 195 |
All Works
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