Immediate Impact
55 standout
Citing Papers
Influencer Marketing Effectiveness
2022 Standout
“In A.I. we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy”
2021 Standout
Works of Hans Kasper being referenced
The complex relationship between consumer satisfaction and brand loyalty
1995 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Hans Kasper | 872 | 791 | 408 | 20 | 1.3k | |
| Thanika Devi Juwaheer | 708 | 756 | 527 | 25 | 1.2k | |
| Ana Belén del Río Lanza | 979 | 775 | 699 | 30 | 1.5k | |
| Lars Grønholdt | 659 | 841 | 398 | 28 | 1.3k | |
| Jackie L.M. Tam | 732 | 834 | 543 | 25 | 1.4k | |
| Kim Harris | 809 | 754 | 525 | 30 | 1.3k | |
| Hsin‐Hui Hu | 1050 | 925 | 636 | 14 | 1.6k | |
| María Ángeles Iniesta Bonillo | 1069 | 793 | 590 | 35 | 1.7k | |
| Rodolfo Vázquez | 895 | 725 | 577 | 17 | 1.5k | |
| Nicola Spiller | 821 | 709 | 609 | 11 | 1.6k | |
| Tung‐Zong Chang | 752 | 619 | 520 | 23 | 1.3k |
All Works
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