Standout Papers
- Assessing Measurement Invariance in Cross‐National Consumer Research (1998)
- Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing (2004)
- Response Styles in Marketing Research: A Cross-National Investigation (2001)
- Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017)
- The Role of Optimum Stimulation Level in Exploratory Consumer Behavior (1992)
- Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen (1995)
Immediate Impact
2 by Nobel laureates 5 from Science/Nature 67 standout
Citing Papers
A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout
Behavioural nudges increase COVID-19 vaccinations
2021 StandoutNature
Works of Hans Baumgartner being referenced
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
2017 Standout
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
1992
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Hans Baumgartner | 5025 | 4234 | 995 | 3319 | 99 | 12.8k | |
| Rik Pieters | 6559 | 4961 | 1631 | 2756 | 144 | 14.6k | |
| Edward E. Rigdon | 2848 | 3732 | 660 | 2803 | 68 | 12.5k | |
| Qimei Chen | 3310 | 4066 | 734 | 2766 | 61 | 10.9k | |
| Robert A. Peterson | 5018 | 4462 | 519 | 4733 | 159 | 15.6k | |
| Lynn R. Kahle | 5756 | 4520 | 527 | 2894 | 131 | 11.9k | |
| Frank R. Kardes | 4399 | 4805 | 1453 | 1634 | 136 | 10.3k | |
| Wayne D. Hoyer | 8562 | 5105 | 669 | 4676 | 112 | 13.9k | |
| Dawn Iacobucci | 3598 | 3638 | 410 | 3788 | 166 | 10.4k | |
| Xinshu Zhao | 2647 | 3368 | 673 | 2151 | 80 | 9.8k | |
| Elizabeth C. Hirschman | 10984 | 7539 | 538 | 4482 | 144 | 19.0k |
All Works
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