Immediate Impact
11 standout
Citing Papers
How to build a competitive advantage for your brand using generative AI
2024 Standout
AI-powered marketing: What, where, and how?
2024 Standout
Works of Hang‐Yee Chan being referenced
Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates
2018
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Hang‐Yee Chan | 45 | 16 | 35 | 26 | 12 | 105 | |
| David C. Vaidis | 15 | 17 | 39 | 13 | 15 | 124 | |
| Charlotte Harrison | 44 | 26 | 47 | 28 | 15 | 153 | |
| Nicky Hallett | 36 | 21 | 26 | 13 | 10 | 118 | |
| Geoffrey Fisher | 57 | 15 | 21 | 33 | 15 | 164 | |
| Tanuka Ghoshal | 9 | 11 | 25 | 45 | 11 | 82 | |
| Alexandre Bran | 13 | 20 | 30 | 10 | 9 | 111 | |
| Jean‐Baptiste Légal | 17 | 7 | 26 | 6 | 12 | 86 | |
| Jacob M. Rigby | 17 | 14 | 71 | 14 | 10 | 134 | |
| David Dubois | 10 | 8 | 65 | 74 | 8 | 100 | |
| Rishtee Batra | 6 | 12 | 22 | 64 | 11 | 103 |
All Works
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