Immediate Impact
1 from Science/Nature 66 standout
Citing Papers
How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective
2023 Standout
Influencer Marketing Effectiveness
2022 Standout
Works of Gordon L. Patzer being referenced
Source credibility as a function of communicator physical attractiveness
1983
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Gordon L. Patzer | 168 | 280 | 62 | 231 | 21 | 621 | |
| Deborah Brown McCabe | 90 | 246 | 29 | 248 | 16 | 615 | |
| Joseph F. Rocereto | 85 | 397 | 17 | 332 | 13 | 617 | |
| Douglas L. Fugate | 57 | 303 | 17 | 157 | 25 | 526 | |
| Eric Yorkston | 185 | 427 | 17 | 251 | 12 | 674 | |
| Michael L. Klassen | 29 | 243 | 103 | 153 | 22 | 624 | |
| Ronald W. Hasty | 84 | 361 | 32 | 110 | 21 | 626 | |
| Ereni Markos | 50 | 245 | 48 | 408 | 16 | 637 | |
| Alicia Kulczynski | 70 | 357 | 17 | 296 | 33 | 521 | |
| Kathryn A. LaTour | 41 | 305 | 107 | 233 | 27 | 632 | |
| Petia Petrova | 92 | 341 | 27 | 282 | 11 | 701 |
All Works
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