Immediate Impact
69 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of G. Mark Grimes being referenced
The influence of conversational agent embodiment and conversational relevance on socially desirable responding
2018
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| G. Mark Grimes | 379 | 173 | 182 | 18 | 526 | |
| Andrew Gambino | 302 | 278 | 210 | 12 | 630 | |
| Kelly Merrill | 202 | 128 | 199 | 24 | 578 | |
| Ingrid G. Farreras | 309 | 112 | 159 | 12 | 469 | |
| Douglas C. Derrick | 210 | 232 | 193 | 26 | 613 | |
| Youjeong Kim | 145 | 134 | 241 | 10 | 583 | |
| Tyler Hancock | 224 | 122 | 274 | 18 | 579 | |
| Frank Bentley | 239 | 90 | 117 | 18 | 538 | |
| Emmelyn Croes | 140 | 113 | 312 | 16 | 533 | |
| Felipe Thomaz | 336 | 124 | 296 | 12 | 592 | |
| Kate Letheren | 194 | 109 | 229 | 31 | 555 |
All Works
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