Citation Impact
1 by Nobel laureates 70 standout
Citing Papers
Does digital transformation improve the firm’s performance? From the perspective of digitalization paradox and managerial myopia
2023 Standout
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Works of Eric J. Karson being referenced
Predicting intentions to return to the Web site: Extending the dual mediation hypothesis
2005
An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model
2001
Author Peers
| Author | Marketing | SPS | ISM | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|
| Eric J. Karson | 314 | 215 | 118 | 14 | 426 | |
| LeeAnn M. Christie | 5 | 11 | 408 | |||
| Luis D. Ramirez | 2 | 7 | 17 | 279 | ||
| Akshay Koottandavida | 6 | 314 | ||||
| Farzad Aala | 26 | 297 | ||||
| Jing Song | 29 | 20 | 26 | 405 |
All Works
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