Standout Papers

Brand Loyalty: Measurement and Management 1978 2026 1994 2010 682
  1. Brand Loyalty: Measurement and Management (1978)
    Eric Berkowitz, Jacob Jacoby et al. Journal of Marketing Research

Citation Impact

1 by Nobel laureates 1 from Science/Nature 64 standout
Sub-graph 1 of 18

Citing Papers

Oral diseases: a global public health challenge
2019 Standout
Literature review as a research methodology: An overview and guidelines
2019 Standout
7 intermediate papers

Works of Eric Berkowitz being referenced

Essentials of Health Care Marketing
1996
Contextual Influences on Consumer Price Responses: An Experimental Analysis
1980

Author Peers

Author Marketing SM GHP OBHRM SPS Last Decade Papers Cites
Eric Berkowitz 745 88 67 572 354 33 1.1k
Vinay Dahiya 10 299
Anna Gubal 33 387
Kejun Du 2 21 397
Wenwei Wang 27 326
Stanislav Yu. Lukashchuk 26 656

All Works

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Rankless by CCL
2026