Standout Papers
Citation Impact
75 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research
2024 Standout
Works of Ebru Uzunoğlu being referenced
Brand communication through digital influencers: Leveraging blogger engagement
2014 Standout
Author Peers
| Author | SPS | Marketing | Communication | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|
| Ebru Uzunoğlu | 407 | 225 | 148 | 17 | 572 | |
| Wolfgang Schlenter | 3 | 26 | 403 | |||
| Eda Patricia Tenorio | 1 | 18 | 333 | |||
| Ravindra P. Joshi | 47 | 1.8k | ||||
| Tarek A. El-Mihoub | 2 | 1 | 1 | 10 | 216 | |
| Clay A Lents | 89 | 1.4k |
All Works
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