Citation Impact
1 from Science/Nature 66 standout
Citing Papers
Artificial intelligence (AI) applications for marketing: A literature-based study
2022 Standout
Personalization in personalized marketing: Trends and ways forward
2022 Standout
Works of Don Peppers being referenced
Is your company ready for one-to-one marketing?
1999
The one to one future
1995
Author Peers
| Author | Marketing | OBHRM | SM | SPS | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Don Peppers | 875 | 920 | 351 | 526 | 18 | 1.6k | |
| Ai Asaoka | 1 | 20 | 819 | ||||
| Qihai Xu | 16 | 859 | |||||
| A. Traoré | 10 | 251 | |||||
| J. G. Gaines | 1 | 11 | 410 | ||||
| Ígor Severo Gonçalves | 3 | 10 | 273 |
All Works
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