Immediate Impact

58 standout
Sub-graph 1 of 23

Citing Papers

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
2 intermediate papers

Works of Dawn Burton being referenced

Cross-Cultural Marketing: Theory, practice and relevance
2008
Postmodernism, social relations and remote shopping
2002

Author Peers

Author Last Decade Papers Cites
Dawn Burton 218 301 308 33 828
Vanessa Gail Perry 142 169 210 32 968
Paul Foley 94 292 115 38 867
Judith Madill 87 146 156 31 723
Rory Ridley‐Duff 165 229 78 44 731
Roslyn Russell 34 511 78 29 859
Bernd Helmig 58 369 205 54 819
Mike Bull 213 225 79 27 721
Laurie Mook 149 408 52 39 724
Des Thwaites 40 416 531 38 983
Josephine Maltby 147 145 77 50 845

All Works

Loading papers...

Rankless by CCL
2026